
Have you ever closed a position too early, only to watch it run 30% higher the next week?
Or held on too long, hoping it would recover, and then watched it bleed out 90%?
That moment, looking at the screen, thinking "I should have...", "why did I take this trade", "why didn't I close it earlier.."
I know that feeling. Knowing that you left some money at the table, or realizing that you are going to lose some money.
But here is the thing most people get wrong about investing.
It was never about the numbers.
Think about the past few months.
Certain semiconductor and AI stocks have been up 200, 300%. And the moment you see those numbers, you look at your own portfolio. That same voice gets even louder.
Am I even doing this right?
To be honest, that gets to me too sometimes. I am not infallible.
Because here is what that voice is really doing. It is comparing. The 100% gain someone posts on Facebook.
The screenshot of a stock that tripled while you were patiently holding something else.
Then you start to ask yourself - Why am I not seeing the same results?
The comparison trap is real. And social media makes it worse.
It's Not a Competition. It’s a Mirror
Investing is not a competition. What investing actually is, is a mirror.
Every decision you make in the market reveals something about who you are.
How do you handle the feeling of being wrong when everyone around you seems right? Because that feeling is real.
How do you react to FOMO? When something you did not own runs 200%, do you stay disciplined to your thesis? Or does the itch to jump in start to win?
When the whole world is chasing AI stocks and your portfolio is sitting quietly somewhere else, it does not feel good. There is a psychological weight to being the odd one out.
But this is where character gets built. Not in the easy markets. Not when everything is going up and you look like a genius. In the moments where you sit with discomfort, hold your ground, and trust your process when everything around you seems to say otherwise.
Join Me LIVE on 8 June, Monday!

Also if you don’t know already, I’m hosting a live webinar next Monday at 8PM SGT! It’s been a while since I’ve done it and I’m super excited to bring this to you :)
I'll be walking you through exactly how I read today's market and how I use AI to find companies worth investing in. If you've ever been curious about my process, this is your chance to see it live.
It’s completely free, but slots are limited. So if you haven’t registered yet, this is the best time to do so!
Miss the Trade. Gain the Eye.
Here is something I learned recently that shifted my perspective.
When you miss an opportunity, the natural reaction is frustration. Why didn't I buy that? I knew it was good. I should have pulled the trigger.
But I want to flip that.
If you spotted the opportunity and did not act, you should actually feel good about it. Not bad.
Because spotting it means your eye is developing. Your analysis is working. You are building the ability to recognize quality before the crowd does.
The only difference between now and the next time is conviction. And conviction builds with repetition.
It’s not a mistake. It’s an improvement pointer.
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Patience Is a Strategy

Investing is also the greatest teacher of patience I have ever come across.
You know, when I was a little kid, I remember having to wait 15 minutes just for my computer to turn on. It was the dial-up internet era, where the only prayer I had then was “please no one call my home phone.” Because if they did, that was it. Connection gone. Start over.
As incredibly slow and frustrating as all of that was, it taught me something. You cannot rush what takes time.
Today, we have everything at our fingertips. Information, entertainment, food delivery, stock prices updating by the second. And with all of that convenience comes something we do not always notice: the hunger to want things fast.
We want returns fast. We want the portfolio to grow fast. We want the stock to move, now.
But guys.. do you think the rice that we eat today was planted just yesterday?
No. It takes time. Everything that nourishes you took time to grow.
Great businesses compound the same way. Quietly. Without announcing themselves every week. Slowly, then all at once.
The worst thing you can do is look at what is running right now and throw away everything you stood for just to chase it. That is not investing. That is gambling. You are no longer following a thesis. You are following a price.
And when the music stops, you will be left holding something you do not understand, bought at a price you cannot justify, with no plan for what comes next.
The Returns Are Just The Scoreboard
This is why I love investing and have been doing it for over a decade now (and probably a lot more).
Not because of the returns. The returns are a byproduct.
I love it because it forces you to know yourself. How you think under pressure. How patient you really are. How honest you can be with yourself when you are wrong.
Till today, I still feel like I’m scratching the surface. And that excites me because we don’t know what we don’t know.
You always stand to gain, whether the trade works or not. But only if you look at it the right way.
The portfolio returns are just the scoreboard.
The real prize is who you become while you’re in it.
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And as always -
Patience builds wealth,
Bjorn
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