Imagine someone telling you that instead of making 5% on Amazon this month, you could make double that: 10%. Same company, same move, same news. And each unit will only cost you a fraction of one Amazon share.

That's leverage in one line. Borrowed exposure, so a small move becomes a big one. No margin account to open, no options to learn.

Sounds like a cheat code, right?

Nobody has ever asked for less leverage. And just earlier this year, we start to have 5x on Tesla, Nvidia and Palantir, until the SEC stepped in and told them to stop.

And just as how one-sided social media is where it seems like no one fails, and every posts you see about these things is a screenshot of somebody up 200%, you’d rarely see anyone talk about this.

But there's something built into how these work that almost nobody talks about, and it quietly takes money from people secretly, until it’s too late.

It’s Not New

Leveraged ETFs on indexes aren't new. They've been around since 2006, tracking things like the S&P 500 or the Nasdaq. What’s new is the single-stock version. Those only became legal in the US in July 2022.

So how did all of this exist in the first place? Well as share prices of companies increase over time, it gets less accessible in absolute value to buy, for eg NVDA at $2000 before stock split.

There were then demand for alternative ways to invest in the same business, and a way to bet bigger. That’s when a lightbulb appear above issuers’ head, and they found a very profitable business in giving it back to investors.

There are approximately 700 leveraged ETFs in the market today - roughly 3x increase from 2022, and you’ve probably came across some of them: AMZU (2x of AMZN), METU (2x of META), TSLL (2x of TSLA), or MULL (2x of MU).

But what’s important is not the “refreshed” ticker symbol. It’s what’s baked inside. The way leverage funds work is that they holds contracts with a bank that pay two times the stock's move, for one trading day only. The next morning, it resets and starts fresh.

That daily reset is the whole story. Let me show you why.

The Reset That Eats Your Returns

Say a stock goes up 10% one day, then falls 10% the next. Most people assume that roughly cancels out. It doesn't, but it's close. $100 becomes $110, then $99. Down 1%.

Now watch the 2x version of that same stock, over those same two days.

Underlying stock

2x leveraged fund

Start

$100

$100

Day 1 (+10%)

$110

$120 (+20%)

Day 2 (-10%)

$99

$96 (-20%)

Net result

-1%

-4%

Over 30 days

-14%

-45.8%

Same stock. Same two days. Four times the damage.

Repeat this pattern over just 30 days and you’ll see a drastic difference.

That's called volatility decay. Every choppy stretch quietly bleeds your portfolio.

This means that a stock can end the year flat and still leave its leveraged twin deep in the red, just from the stock price movement along the way.

What the Charts Actually Show You

Now here's the trap. Look at a stretch where the stock ran up in a straight line. The leveraged fund looks brilliant, because in a clean trending market the daily compounding works in your favour too.

That's exactly the bait. Everyone shows you when things are rosy. Nobody shows you the choppy one sitting right next to it.

Here’s what I mean - take a look at some leveraged pairs below, over the same respective period.

METU (Left), 2x of META forming lower lows while META (Right) is forming higher lows.

NVDU (Left), 2x of NVDA forming lower lows while NVDA (Right) is holding at support.

TSLL (Left), 2x of TSLA forming lower high, while TSLA (Right) was retesting resistance.

There's another reason the two charts drift apart.

When you buy a leveraged fund, you're not buying the stock. You're buying a fund that holds swap contracts with a bank, and those contracts are what deliver the leverage.

That layer has its own costs. Financing charges, counterparty terms, and year-end payouts the fund is forced to make.

Look at what happened back in Dec 2025. PLTR dropped ~2% on the day, and you’d think that their 2x equivalent, PLTG would drop by ~4%.

It dropped 18%. Purely from a payout that had nothing to do with the company.

Ooof.

❝

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Own the Business, Not the Bet

A leveraged stock is not the same stock that moves twice as fast. It's a trading instrument with a timer built in, one that resets every day whether you're watching or not.

Holding one long-term is a bet that the stock goes up in a straight line, with no choppy stretches along the way. No stock does that.

Now if you’re trading - that’s different. When you have a clear short term exit plan in mind, leveraged shares can work if you have proper risk management in place. But it should never be a long-term compounding position, just because the design won’t let it.

If you believe in a company enough to want double the exposure, the honest answer is to own the actual business and give it time. Conviction plus patience is the only leverage that doesn't charge you rent.

Leverage should come from patience, not from a ticker with an extra letter stuck on the end.

❝

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And as always -

Patience builds wealth,
Bjorn

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